“Building strong customer relationships is essential for small business success, and customer relationship management (CRM) software can be a game-changing tool in accomplishing this.”

U.S. Chamber of Commerce

Customer Relationship Management (CRM) systems help organizations build relationships with potential and current customers. According to the U.S. Chamber of Commerce, a CRM system allows “businesses to streamline communication, track customer interactions, and manage sales pipelines — all while providing valuable insights to support customer satisfaction and loyalty.”

In this post I review the Bigin CRM system, designed for small businesses at a lower cost than many other CRMs. The goal was to evaluate an affordable yet robust system which Bigin proved to be.

Credits: This presentation template was adapted from Slidesgo.¹

References

Bigin. (n.d.). The Bigin story. https://www.bigin.com/the-bigin-story.html?source_from=ft
Bigin. (n.d.). Contact us. https://www.bigin.com/contact-us.html
Bigin. (n.d.). Features. https://www.bigin.com/features/
Bigin. (n.d.). Integrations. https://www.bigin.com/integrations/
Bigin. (n.d.). Pricing. https://www.bigin.com/pricing.html
Elliott, J. (2025, June 9). Choosing the best CRM software for small businesses. U.S. Chamber of Commerce. https://www.uschamber.com/co/product-guides/crm-software
Gunn, D. (2025, January 18). Bigin by Zoho CRM review. PCMag.com. https://www.pcmag.com/reviews/bigin-by-zoho-crm#
Solomons, D., Kliphuis, T., & Wadley, M. (2022). The essential guide to marketing in a digital world (7th ed.). Red & Yellow. https://www.redandyellow.co.za/textbook/