{"id":28,"date":"2025-09-04T23:22:45","date_gmt":"2025-09-04T23:22:45","guid":{"rendered":"https:\/\/web.sou.edu\/bornl\/?p=28"},"modified":"2025-09-21T23:53:00","modified_gmt":"2025-09-21T23:53:00","slug":"digital-marketing-today","status":"publish","type":"post","link":"https:\/\/web.sou.edu\/bornl\/digital-marketing-today\/","title":{"rendered":"Digital Marketing Today"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"389\" src=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image.png\" alt=\"\" class=\"wp-image-29\" style=\"width:444px;height:auto\" srcset=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image.png 612w, https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-300x191.png 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The internet and Google changed the face of marketing forever. Gone are the days of lengthy sales presentations, door-to-door canvassing, and billboards. The Internet and digital marketing have transformed the marketing landscape. Dollars for dollars, online marketing and affiliate marketing can drive more sales to the bottom line. The objectives of online marketing and advertising are to boost brand awareness, create customer engagement, and increase sales. Using the economics of supply and demand, marketers create a need in the customer and then supply the product or service to fill that need (Daley, 2024).<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-2.png\" alt=\"\" class=\"wp-image-31 size-full\" srcset=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-2.png 612w, https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-2-300x200.png 300w, https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-2-600x400.png 600w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Creating Demand<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inform<\/li>\n\n\n\n<li>Persuade<\/li>\n\n\n\n<li>Remind<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Online Marketing Objectives<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Branding and awareness<\/li>\n\n\n\n<li>Create Demand<\/li>\n\n\n\n<li>Satisfy Demand<\/li>\n\n\n\n<li>Engage and create sales<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"344\" src=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-4.png\" alt=\"\" class=\"wp-image-33 size-full\" srcset=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-4.png 612w, https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-4-300x169.png 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Online marketing and advertising have many benefits that other advertising channels cannot offer. Internet activity is highly trackable and measurable. There is an unfathomable amount of data gathered on a consumer as they peruse the internet. Ads can be targeted to consumers based on demographics, topics of interest, browsing behavior, frequency, and sequencing of site behavior, and exclusivity. Reviewing these points, the online ad can be customized to a target market that is most likely to result in awareness, engagement, and conversion. 94% of marketers indicate targeted advertising returns an increased ROI (AMA, 2025).&nbsp;Online advertising is more cost-effective and is completely trackable. This means the target market can be specifically drilled down, making it possible to target ads, even the type of ad, to the consumer. Marketing campaign results can be viewed immediately and adjusted for efficacy. Small business owners can utilize various types of ads to create brand awareness and drive conversions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ads Small Business Owners Can Leverage<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"240\" src=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-18.png\" alt=\"\" class=\"wp-image-96\" srcset=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-18.png 360w, https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-18-300x200.png 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p><strong>SEO<\/strong>: These ads are effective in targeting consumers who are actively searching for and interested in a product. Often paid in price per click, SEO ads work well for local businesses looking to find nearby customers who are already interested and looking for the product or service. SEO ads may not be as effective if the goal is brand awareness or if the market is highly competitive in keywords.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"218\" src=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-6.png\" alt=\"\" class=\"wp-image-35\" style=\"width:416px;height:auto\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p><strong>Floating<\/strong>: Floating ads appear over the top of the intended viewed content. They work most successfully for brand awareness. This ad can effectively drive awareness to a social media page, newsletter, or coupon discount club.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p><strong>Social Media Advertising:<\/strong> Social media is a game-changer for small businesses. Social Media platforms can create brand awareness by presenting content attractive to highly targeted, niche consumer segments based on demographics and other interests. It is desirable for socially active consumers. However, it is vital to consider the product and market. Social Media marketing may seem too unprofessional with some products and consumers (American Marketing Association, 2025).<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"277\" height=\"182\" src=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-7.png\" alt=\"\" class=\"wp-image-36 size-full\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Affiliate Marketing<\/h2>\n\n\n\n<p>Affiliate marketing is like hiring a whole sales force. In affiliate marketing, one hires other organizations or marketers to drive traffic to a website. This can be an excellent strategy for a product-driven small business, as a commission is only paid after the conversion takes place. Affiliates work as advocate for your brand and can be media influencers or companies advertising a product on their page. The affiliate will provide an exclusive link to purchase or a coupon code to differentiate traffic. Using influencers and affiliates can enhance credibility with the target market, enhance promotion, and provide a performance-based structure. For the small business owner, it can bring a whole team of staff to the marketing concept (Enfroy, 2025). While it can be beneficial, there are essential things to consider.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"227\" src=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-8.png\" alt=\"\" class=\"wp-image-37\" style=\"width:398px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Important Considerations when choosing an affiliate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the affiliate location relevant to the product or service?<\/li>\n\n\n\n<li>Are there hidden costs associated with partnership (memberships, service fees?<\/li>\n\n\n\n<li>How much support and what type of support will be received (Daley, 2024)?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>An affiliate partnership can be an essential tool and beneficial to both parties. The affiliate must receive a substantial commission per conversion to stay motivated. It must be a profitable partnership for both the business and the affiliate (Patel, 2017).<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Top Trends in Digital Marketing for 2025<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"344\" src=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-9.png\" alt=\"\" class=\"wp-image-38 size-full\" srcset=\"https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-9.png 612w, https:\/\/web.sou.edu\/bornl\/wp-content\/uploads\/sites\/154\/2025\/09\/image-9-300x169.png 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>The future of digital marketing is all about the data. The use of AI technology to both gather the data and use it to execute campaigns is cutting-edge. Marketing teams will have to work continuously with data science teams to fledge a creative voice that will seem authentic and engaging to consumers. With AI technology, new immersive experiences, and ever-changing privacy laws, the human voice will have to stay at the forefront (Senilnikov, 2025).<\/p>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI believe that the future belongs to those who can interpret data through a human lens\u2014using technology to enhance storytelling rather than replace it.\u201d \u2013 Dennis Senilnikov<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">References<\/h3>\n\n\n\n<p><em>affiliate marketin and how you can leverage it you tube &#8211; Google Search<\/em>. (n.d.). Retrieved September 4, 2025, from <a href=\"https:\/\/www.google.com\/search?q=affiliate+marketin+and+how+you+can+leverage+it+you+tube&amp;oq=affiliate+marketin+and+how+you+can+leverage+it+you+tube&amp;gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIJCAEQIRgKGKABMgkIAhAhGAoYoAEyCQgDECEYChigATIJCAQQIRgKGKABMgYIBRAhGArSAQkxNDE2MmowajeoAgiwAgHxBYcBBjH-xD018QWHAQYx_sQ9NQ&amp;sourceid=chrome&amp;ie=UTF-8\">https:\/\/www.google.com\/search?q=affiliate+marketin+and+how+you+can+leverage+it+you+tube&amp;oq=affiliate+marketin+and+how+you+can+leverage+it+you+tube&amp;gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIJCAEQIRgKGKABMgkIAhAhGAoYoAEyCQgDECEYChigATIJCAQQIRgKGKABMgYIBRAhGArSAQkxNDE2MmowajeoAgiwAgHxBYcBBjH-xD018QWHAQYx_sQ9NQ&amp;sourceid=chrome&amp;ie=UTF-8<\/a><\/p>\n\n\n\n<p><em>Affiliate Marketing Benefits for Small Businesses<\/em>. (n.d.). Business.Com. Retrieved September 4, 2025, from <a href=\"https:\/\/www.business.com\/articles\/why-smbs-use-affiliate-marketing\/\">https:\/\/www.business.com\/articles\/why-smbs-use-affiliate-marketing\/<\/a><\/p>\n\n\n\n<p>Daley, D. (February 24). <em>Driving Website Traffic<\/em>. <a href=\"https:\/\/sou.app.box.com\/s\/91pfpxv9u89n26vfdmxyc90st5xeicvx\">https:\/\/sou.app.box.com\/s\/91pfpxv9u89n26vfdmxyc90st5xeicvx<\/a><\/p>\n\n\n\n<p>Neil Patel. (2017, October 5). <em>3 Ways to Sell More Products Using Affiliate Marketing | Try THIS With a Small Marketing Budget<\/em> [Video recording]. <a href=\"https:\/\/www.youtube.com\/watch?v=9wkHc68KRaQ\">https:\/\/www.youtube.com\/watch?v=9wkHc68KRaQ<\/a><\/p>\n\n\n\n<p>Red and Yellow. (2022). <em>E- marketing<\/em>. The Red and Yellow Creative School of Business.<\/p>\n\n\n\n<p>Sinelnikov, D. (n.d.). <em>The Future Of Digital Marketing: Trends To Watch In 2025<\/em>. Forbes. Retrieved September 4, 2025, from <a href=\"https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2025\/03\/26\/the-future-of-digital-marketing-trends-to-watch-in-2025\/\">https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2025\/03\/26\/the-future-of-digital-marketing-trends-to-watch-in-2025\/<\/a><\/p>\n\n\n\n<p>The Ultimate Guide to Advertising: Types, Strategies, and Best Practices for 2025. (2025, April 21). <em>American Marketing Association<\/em>. <a href=\"https:\/\/www.ama.org\/marketing-news\/the-ultimate-guide-to-advertising-types-strategies-and-best-practices-for-2025\/\">https:\/\/www.ama.org\/marketing-news\/the-ultimate-guide-to-advertising-types-strategies-and-best-practices-for-2025\/<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The internet and Google changed the face of marketing forever. Gone are the days of lengthy sales presentations, door-to-door canvassing, and billboards. The Internet and digital marketing have transformed the marketing landscape. Dollars for dollars, online marketing and affiliate marketing can drive more sales to the bottom line. The objectives of online marketing and advertising are to boost brand awareness, [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-tech-tips"],"_links":{"self":[{"href":"https:\/\/web.sou.edu\/bornl\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.sou.edu\/bornl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.sou.edu\/bornl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/bornl\/wp-json\/wp\/v2\/users\/184"}],"replies":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/bornl\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":0,"href":"https:\/\/web.sou.edu\/bornl\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"wp:attachment":[{"href":"https:\/\/web.sou.edu\/bornl\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.sou.edu\/bornl\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.sou.edu\/bornl\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}