{"id":34,"date":"2024-10-08T19:50:44","date_gmt":"2024-10-08T19:50:44","guid":{"rendered":"https:\/\/web.sou.edu\/bristlins\/?p=34"},"modified":"2024-12-02T19:10:53","modified_gmt":"2024-12-02T19:10:53","slug":"rei-buyer-persona","status":"publish","type":"post","link":"https:\/\/web.sou.edu\/bristlins\/rei-buyer-persona\/","title":{"rendered":"REI&#8217;s Buyer Persona \u26f7\ufe0f\ud83c\udfa3\ud83c\udfcb\ufe0f\u200d\u2642\ufe0f\ud83e\udd7e"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Trekking Todd ~ a Buyer Persona for REI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Buyer Persona is created for organizations to use in marketing for target segmentation. A buyer persona is a profile that represents the business&#8217;s ideal customer. The buyer persona helps to target and personalize the marketing efforts to connect with the company\u2019s audience to meet customer needs and solve customer problems. The buyer persona should guide the company&#8217;s activities, from product development to the channels and marketing messages as the business promotes its brand. The customer or buyer persona is a fictional person who represents target customer segments. Personas are used by marketing teams to segment and target key demographics, and psychographic, and behavioral traits of their target audiences. Below is an example of a buyer persona for REI (Recreational Equipment, Inc.) an American retail business and outdoor recreation services corporation seeking non-gender target customers under 45 with higher incomes and educational levels who are outdoor enthusiasts. This buyer persona is a description of REI&#8217;s ideal customer. Click the download button for a closer look at REI&#8217;s Trekking Todd Buyer Persona.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/web.sou.edu\/bristlins\/wp-content\/uploads\/sites\/112\/2024\/10\/REI-Persona-2.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of REI Persona.\"><\/object><a id=\"wp-block-file--media-fb24c568-a10c-4748-be9a-98d7ee8e5132\" href=\"https:\/\/web.sou.edu\/bristlins\/wp-content\/uploads\/sites\/112\/2024\/10\/REI-Persona-2.pdf\">REI Persona<\/a><a href=\"https:\/\/web.sou.edu\/bristlins\/wp-content\/uploads\/sites\/112\/2024\/10\/REI-Persona-2.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-fb24c568-a10c-4748-be9a-98d7ee8e5132\">Download<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Buyer Persona By: Sonya<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trekking Todd ~ a Buyer Persona for REI A Buyer Persona is created for organizations [&hellip;]<\/p>\n","protected":false},"author":142,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/web.sou.edu\/bristlins\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.sou.edu\/bristlins\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.sou.edu\/bristlins\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/bristlins\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/bristlins\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":0,"href":"https:\/\/web.sou.edu\/bristlins\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/bristlins\/wp-json\/wp\/v2\/media\/37"}],"wp:attachment":[{"href":"https:\/\/web.sou.edu\/bristlins\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.sou.edu\/bristlins\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.sou.edu\/bristlins\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}