{"id":180,"date":"2025-05-29T05:14:42","date_gmt":"2025-05-29T05:14:42","guid":{"rendered":"https:\/\/web.sou.edu\/lafleurs\/?page_id=180"},"modified":"2025-05-29T05:22:25","modified_gmt":"2025-05-29T05:22:25","slug":"certifications","status":"publish","type":"page","link":"https:\/\/web.sou.edu\/lafleurs\/certifications\/","title":{"rendered":"Certifications"},"content":{"rendered":"<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ea04a9779117547b921b7b49df729993083447c6c547d57302dade081a9094a7?s=48&#038;d=wavatar&#038;r=pg' srcset='https:\/\/secure.gravatar.com\/avatar\/ea04a9779117547b921b7b49df729993083447c6c547d57302dade081a9094a7?s=96&#038;d=wavatar&#038;r=pg 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\">Shelby La Fleur<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Shelby La Fleur<\/strong> has earned various Google certifications, demonstrating a strong command of digital advertising principles and platform-specific expertise. These certifications span Google Ads Search, Display, Video, Measurement, and Performance Planning, showcasing proficiency in campaign strategy, audience targeting, smart bidding, and conversion tracking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this certification journey, Shelby has developed the skills to design and manage high-impact campaigns that align with various business objectives, from brand awareness to lead generation and sales growth. This accomplishment reflects her commitment to continuous learning, data-driven marketing, and staying at the forefront of industry best practices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"http:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-analytics-certification-1024x791.jpg\" alt=\"\" class=\"wp-image-156\" srcset=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-analytics-certification-1024x791.jpg 1024w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-analytics-certification-300x232.jpg 300w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-analytics-certification-768x594.jpg 768w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-analytics-certification.jpg 1286w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background is-style-wide\" \/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"http:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-1024x791.png\" alt=\"\" class=\"wp-image-157\" srcset=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-1024x791.png 1024w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-300x232.png 300w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-768x593.png 768w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-1536x1187.png 1536w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-2048x1583.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background is-style-wide\" \/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"799\" src=\"http:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_1-1024x799.png\" alt=\"\" class=\"wp-image-158\" srcset=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_1-1024x799.png 1024w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_1-300x234.png 300w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_1-768x599.png 768w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_1.png 1284w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background wp-block-paragraph\" style=\"font-size:3px\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"804\" src=\"http:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_2-1024x804.png\" alt=\"\" class=\"wp-image-159\" srcset=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_2-1024x804.png 1024w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_2-300x236.png 300w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_2-768x603.png 768w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_2.png 1286w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background wp-block-paragraph\" style=\"font-size:1px\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"10617\" height=\"13695\" src=\"http:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-My-Business-_-Google.png\" alt=\"\" class=\"wp-image-160\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shelby La Fleur has earned various Google certifications, demonstrating a strong command of digital advertising principles and platform-specific expertise. These certifications span Google Ads Search, Display, Video, Measurement, and Performance Planning, showcasing proficiency in campaign strategy, audience targeting, smart bidding, and conversion tracking. Through this certification journey, Shelby has developed the skills to design and manage high-impact campaigns that align [&hellip;]<\/p>\n","protected":false},"author":170,"featured_media":161,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","footnotes":""},"class_list":["post-180","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/pages\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/users\/170"}],"replies":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":0,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/pages\/180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/media\/161"}],"wp:attachment":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/media?parent=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}