{"id":135,"date":"2025-04-27T20:45:39","date_gmt":"2025-04-27T20:45:39","guid":{"rendered":"https:\/\/web.sou.edu\/lafleurs\/?p=135"},"modified":"2025-04-27T20:54:49","modified_gmt":"2025-04-27T20:54:49","slug":"thrive-market-business-persona","status":"publish","type":"post","link":"https:\/\/web.sou.edu\/lafleurs\/2025\/04\/27\/thrive-market-business-persona\/","title":{"rendered":"Thrive Market Business Persona"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color has-large-font-size wp-elements-251c8067af54e2445caf7f378d617b19\" style=\"color:#328b6b\">What Is a Buyer Persona?<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-electric-grass-gradient-background has-background is-style-wide\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;<strong>buyer persona<\/strong>&nbsp;is a one-page, research-informed representation of your ideal customer or audience segment. It\u2019s not a single person; it\u2019s a snapshot of a group that shares important characteristics. Personas help businesses and nonprofits focus their messaging, ad targeting, website content, and design to appeal directly to the people most likely to take action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I chose to create a Persona for Thrive Market, which is an online subscription Organic Grocery delivery service.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_1-1024x791.png\" alt=\"\" class=\"wp-image-137\" srcset=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_1-1024x791.png 1024w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_1-300x232.png 300w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_1-768x593.png 768w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_1-1536x1187.png 1536w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_1-2048x1583.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_2-1024x791.png\" alt=\"\" class=\"wp-image-138\" srcset=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_2-1024x791.png 1024w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_2-300x232.png 300w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_2-768x593.png 768w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_2-1536x1187.png 1536w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/04\/Thrive-Market-Persona_La-Fleur_Shelby_-BA-536_Page_2-2048x1583.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ea04a9779117547b921b7b49df729993083447c6c547d57302dade081a9094a7?s=48&#038;d=wavatar&#038;r=pg' srcset='https:\/\/secure.gravatar.com\/avatar\/ea04a9779117547b921b7b49df729993083447c6c547d57302dade081a9094a7?s=96&#038;d=wavatar&#038;r=pg 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\">Shelby La Fleur<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>What Is a Buyer Persona? A&nbsp;buyer persona&nbsp;is a one-page, research-informed representation of your ideal customer or audience segment. It&rsquo;s not a single person; it&rsquo;s a snapshot of a group that shares important characteristics. Personas help businesses and nonprofits focus their messaging, ad targeting, website content, and design to appeal directly to the people most likely to take action. I chose [&hellip;]<\/p>\n","protected":false},"author":170,"featured_media":140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1],"tags":[11,12],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts","tag-business","tag-persona"],"_links":{"self":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/users\/170"}],"replies":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":0,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/media\/140"}],"wp:attachment":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}