{"id":155,"date":"2025-05-24T05:06:41","date_gmt":"2025-05-24T05:06:41","guid":{"rendered":"https:\/\/web.sou.edu\/lafleurs\/?p=155"},"modified":"2025-05-29T05:37:12","modified_gmt":"2025-05-29T05:37:12","slug":"google-certifications","status":"publish","type":"post","link":"https:\/\/web.sou.edu\/lafleurs\/2025\/05\/24\/google-certifications\/","title":{"rendered":"Google Certifications"},"content":{"rendered":"<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ea04a9779117547b921b7b49df729993083447c6c547d57302dade081a9094a7?s=48&#038;d=wavatar&#038;r=pg' srcset='https:\/\/secure.gravatar.com\/avatar\/ea04a9779117547b921b7b49df729993083447c6c547d57302dade081a9094a7?s=96&#038;d=wavatar&#038;r=pg 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\">Shelby La Fleur<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Shelby La Fleur<\/strong> has earned various Google certifications, demonstrating a strong command of digital advertising principles and platform-specific expertise. These certifications span Google Ads Search, Display, Video, Measurement, and Performance Planning, showcasing proficiency in campaign strategy, audience targeting, smart bidding, and conversion tracking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this certification journey, Shelby has developed the skills to design and manage high-impact campaigns that align with various business objectives, from brand awareness to lead generation and sales growth. This accomplishment reflects her commitment to continuous learning, data-driven marketing, and staying at the forefront of industry best practices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-analytics-certification-1024x791.jpg\" alt=\"\" class=\"wp-image-156\" srcset=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-analytics-certification-1024x791.jpg 1024w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-analytics-certification-300x232.jpg 300w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-analytics-certification-768x594.jpg 768w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-analytics-certification.jpg 1286w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Google Analytics Certification<\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-cool-to-warm-spectrum-gradient-background has-background is-style-wide\" \/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-1024x791.png\" alt=\"\" class=\"wp-image-157\" srcset=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-1024x791.png 1024w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-300x232.png 300w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-768x593.png 768w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-1536x1187.png 1536w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/google-display-ads-certification-2048x1583.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Google Ads Display Certification<\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-cool-to-warm-spectrum-gradient-background has-background is-style-wide\" \/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"799\" src=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_1-1024x799.png\" alt=\"\" class=\"wp-image-158\" srcset=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_1-1024x799.png 1024w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_1-300x234.png 300w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_1-768x599.png 768w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_1.png 1284w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Google Ads Measurement Certification<\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"804\" src=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_2-1024x804.png\" alt=\"\" class=\"wp-image-159\" srcset=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_2-1024x804.png 1024w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_2-300x236.png 300w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_2-768x603.png 768w, https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-Certificates_Page_2.png 1286w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Google Ads Search Certification<\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-cool-to-warm-spectrum-gradient-background has-background is-style-wide\" \/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"10617\" height=\"13695\" src=\"https:\/\/web.sou.edu\/lafleurs\/wp-content\/uploads\/sites\/140\/2025\/05\/Google-My-Business-_-Google.png\" alt=\"\" class=\"wp-image-160\" \/><figcaption class=\"wp-element-caption\"><em>Google My Business Certification<\/em> <\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-cool-to-warm-spectrum-gradient-background has-background is-style-wide\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shelby La Fleur has earned various Google certifications, demonstrating a strong command of digital advertising principles and platform-specific expertise. These certifications span Google Ads Search, Display, Video, Measurement, and Performance Planning, showcasing proficiency in campaign strategy, audience targeting, smart bidding, and conversion tracking. Through this certification journey, Shelby has developed the skills to design and manage high-impact campaigns that align [&hellip;]<\/p>\n","protected":false},"author":170,"featured_media":188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[13,1],"tags":[],"class_list":["post-155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-certifications","category-posts"],"_links":{"self":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/posts\/155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/users\/170"}],"replies":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/comments?post=155"}],"version-history":[{"count":0,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/posts\/155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/media\/188"}],"wp:attachment":[{"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/media?parent=155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/categories?post=155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.sou.edu\/lafleurs\/wp-json\/wp\/v2\/tags?post=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}