When I started BA 436, I was interested in digital marketing but wasn’t sure how all the tools and strategies fit together. Although I have worked with real campaigns before, there was still so much room to grow and learn. Now that the course is wrapping up, I’ve confidently walked away with more than just […]
Online advertising and affiliate marketing are powerful tools for businesses looking to grow in a digital-first world. These methods help brands reach new audiences without needing massive upfront budgets, which makes them especially attractive to smaller companies or startups. Affiliate marketing, in particular, creates a kind of partnership where third-party publishers (affiliates) promote a business’s […]
In a modern world filled with modern technology, websites are more than just online storefronts; they are the first impression, the conversation starter, and the epicenter of engagement. Whether the goal is to build a community, promote a service, or showcase a creative portfolio, the use of certain fundamentals can make or break how users […]
