When I started BA 436, I was interested in digital marketing but wasn’t sure how all the tools and strategies fit together. Although I have worked with real campaigns before, there was still so much room to grow and learn. Now that the course is wrapping up, I’ve confidently walked away with more than just […]
Online advertising and affiliate marketing are powerful tools for businesses looking to grow in a digital-first world. These methods help brands reach new audiences without needing massive upfront budgets, which makes them especially attractive to smaller companies or startups. Affiliate marketing, in particular, creates a kind of partnership where third-party publishers (affiliates) promote a business’s […]
When it comes to selling products or services online, having the right e-commerce platform can make all the difference! Whether you’re running a small business, launching a new brand, or managing a nonprofit, your choice of platform can affect everything from design to payment. While there are many options out there, three popular and effective […]
Creating a compelling customer persona is more than compiling demographic data; it’s about capturing the core of a target audience in a way that can help guide marketing decisions. A well-crafted persona goes beyond surface-level traits and dives into psychographics, motivations, lifestyle behaviors, and even real-world frustrations they face. This process requires a thoughtful combination […]
