As my final term comes to a close, it’s time to stoke the fire and reflect on the lessons this class has offered. From mastering digital tools to creating content that sizzles with personality, I’ve discovered strategies that will shape how I build and share my business. Five key takeaways stand out as the most valuable, each adding a little […]
Online advertising and affiliate marketing are widely recognized as valuable tools for businesses that want to expand their presence in the digital marketplace. The aim of online advertising and affiliate marketing isn’t a promise of instant success, but rather to open doors—building visibility, fueling growth, deepening customer connections, and adding some extra kick to a brand’s presence in the marketplace. […]
Running a small food business in today’s digital marketplace can feel like making the perfect hot sauce recipe. The ingredients must balance: affordability, scalability, and the right blend of features. For businesses like Three Little Peppers Sauce Co. LLC, which sells artisan, reggae-inspired hot sauces in the Pacific Northwest, choosing the right e-commerce platform is just as important as choosing […]
This post explores how small-batch food businesses can use HubSpot CRM to manage customer relationships, streamline operations, and grow their brand. The full presentation is embedded below, and you can download a copy using the button at the top right of the document.
Introduction Building a strong online presence is like crafting the perfect hot sauce, success requires the right blend of ingredients, balance, and a little heat to keep customers coming back. For businesses, these “ingredients” often include a smart combination of User Experience (UX), engaging blog content, strategic Search Engine Optimization (SEO), and purposeful website design. Together, these elements create an […]
About Me: My name is Richard Martin, and I’m a husband, father, educator, gardener, disabled Veteran, and lifelong learner. My journey has taken me from classrooms in Oregon to hospital wards across the country, from the U.S. Navy to the entrepreneurial world of hot sauce. If there’s a theme to it all, it’s growth—the willingness to adapt, serve, and keep […]