If you're a student considering taking BA 436, here's the truth: this course does way more than just check a requirement box. It gave me tools I’ll actually use tools I’m already using. From launching my personal website to gaining real certifications that add credibility to my resume, this class has helped me grow as a marketer, communicator, and professional.
Read MoreThis past month has been one of the most emotional, rewarding, and memorable stretches of my life. It marked the close of both my academic and athletic careers at Southern Oregon University a place that has shaped me more deeply than I ever could have imagined. Track & Field: 10K at Conference Championships Al Case I entered the Cascade Collegiate
Read MoreOnline advertising and affiliate marketing have become integral components of digital strategy for modern businesses. When executed strategically, these methods can expand a company’s reach, increase engagement, and drive revenue. The key to success lies in best practices that prioritize relevance, trust, and performance optimization. Online advertising involves promoting a product or service using platforms such as Google Ads, Facebook,
Read MoreOver this term I have completed many Google Analytics Certifications. Google Analytics Certification"Congratulations, you are now certified in Google Analytics." Manage GA4 Data and Learn to Read ReportsManage GA4 Data and Learn to Read Reports Use GA4 with other Tools and Data Sources"Get even more from your Google Analytics data. Find out how to control the data you collect, combine
Read MoreThe e-commerce website evaluated earlier in the term was Chewy, found at www.chewy.com. Chewy is a leading online retailer specializing in pet food, supplies, and healthcare products. The company is well-known for its exceptional customer service and emotional connection with pet owners. Chewy’s business model depends heavily on repeat customers and personalized experiences, making a strong social media presence essential
Read MoreE-commerce platforms serve as the backbone for businesses selling goods and services online, providing essential shopping cart functionality to facilitate transactions. This post will explore three popular e-commerce platforms, Shopify, WooCommerce, and BigCommerce, highlighting their strengths, weaknesses, and suitability for different types of businesses. Shopify Shopify is a cloud-based e-commerce platform that allows businesses to set up and manage online
Read MoreThis is my personal website where I’ll be sharing both creative content and academic work. I'm currently a student at Southern Oregon University (SOU), and this site will also serve as a place to post assignments for my BA 436: Internet Mrkt /E-Commerce class. In addition to class projects, I’ll be sharing glimpses into my life outside the classroom especially
Read MoreIn the digital age, having a website that delivers an exceptional user experience, ranks well in search engines, and has an appealing design is essential for success. This post will explore best practices in four key areas: Website User Experience (UX), Blog Posts, Search Engine Optimization (SEO), and Website Design. Drawing from textbook readings and reputable industry sources, we’ll discuss
Read More
Since the second grade, running has been a constant in my life. What started as a simple activity quickly became a passion, shaping my identity and leading me to where I am today. Through years of training, competition, and leadership, I’ve learned the value of hard work, resilience, and the importance of a strong team. From Early Strides to High
Read More