Pratheev's Website for BA 436

I signed up for BA 436 with enthusiasm since I had previously struggled with the concepts that I expected to learn in this course.  In the past few years, I unsuccessfully opened two e-commerce stores and failed when my lack of understanding of online marketing left me with no choice but to close both stores.  […]

Utilize both online advertising and affiliate marketing to promote a physical product.  These strategies remain viable for almost any product or service.    Use the example of promoting a physical product with these strategies. Both approaches are viable options to advertise a physical product being sold on the internet by building brand awareness and creating […]

Here is an example of a Buyer Persona. Understand who you are selling to and why!

When starting your own E-Commerce store, one of the primary decisions to make is which platform aligns closest to your goals.  Think of E-Commerce platforms as the shopping cart that enables your website to process sales, track inventory, and manage customer interactions.   Continue reading to analyze three of the most popular e-commerce platforms used presently: […]

Best Website Practices for the Digital Marketer In a rapidly evolving digital landscape, it’s clear that marketing must prioritize an online presence.  This post highlights four essential elements of digital marketing that will optimize the connection with potential consumers of a product, service, or message.    Top suggestions for… 1.) User Experience (UX) ✅ 2.) Blog […]