BA 436/536 Top Five Takeaways

Looking to improve your online marketing skills? Make yourself a competitive candidate? In Southern Oregon University’s (SOU) BA 436/536, I added the skills of WordPress and website building, creating a buyer persona, understanding and choosing an optimal e-commerce platform, utilizing Google Analytics platforms, and practicing sustainable web practices to my toolbelt. These skills have expanded

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Google Certifications

Best Practices for Online Advertising and Affiliate Marketing

Online advertising and affiliate marketing are digital marketing strategies that are crucial to the success of modern online businesses. Understanding how online advertising and affiliate marketing work, and best practices in each field, can help businesses achieve their marketing goals. How Online Advertising and Affiliate Marketing Work Online Advertising: The promotion of a business using

E-Commerce Platform Comparisons

When building a business and designing a website, it is important to consider which E-Commerce platform one should choose. One should consider cost, features, functionality, use-case, customer service, customization, and integration ability to help select the e-commerce platform that is the most appropriate for their business.  Shopify Shopify is known for its multi-functionality, ease of

Buyer Persona Example

Maximizing Success with Website Best Practices

Understanding Website Best Practices A website is one of the first impressions that a business or organization can make on a potential client, and having a professional and effective website is key to a favorable first impression. By considering best practices in user experience, website design, search engine optimization, and blog posts, a website designer

Introducing Piper Brooks

Admissions Counselor, MBA Student, Musician, Theatre and Music Educator, Stage Manager Hello! My name is Piper – welcome to my page!  I am currently working at Southern Oregon University (SOU)  as an admissions counselor. As an admissions counselor, I travel to high schools, colleges, and college fairs across Eugene, Corvallis, Albany, Portland, and Washington to