​Salesforce plays a significant role in customer relationship management technology. It began in 1999, when Salesforce pioneered the first cloud-based CRM. Today, Salesforce offers several different services, and personalization to different businesses. Salesforce offers several different features and functions that are personal to each business.

​​Salesforce has expanded and assisted organizations in navigating AI with Agentforce. Agentforce consists of AI agents that automate routine customer service tasks and respond to customer inquiries on behalf of businesses. This allows employees to gain a full 360-degree view of each customer. Salesforce maintains customer service satisfaction and helps businesses drive decisions based on customer needs and wants.