Google Looker Studio “Figure it Out” Challenge
As part of a recent challenge in the BA 536 class at Southern Oregon University, we were tasked with learning Google Looker Studio and building an interactive dashboard to analyze e-commerce performance. To bring the data to life, I applied it to a fictional brand, the Eager Beaver Department Store. This dashboard provides an overview […]
Google Ads Certifications
In today’s competitive digital landscape, leveraging tools like Google Ads is essential for driving measurable marketing results. Completing these certifications has given me a deeper understanding of Google’s paid search capabilities, from Smart Bidding and audience targeting to campaign optimization and performance tracking. These certifications support my coursework in BA 536 and have made a […]
Best Practices for Online Advertising and Affiliate Marketing
In the digital age, online advertising and affiliate marketing have become crucial tools for businesses looking to expand their reach and increase revenue. Although these strategies differ, they often overlap by creating collaborative campaigns that enhance both exposure and conversion rates. For marketers seeking long-term success, understanding how these approaches work and applying best practices […]
POS Showdown: Toast, Square, and Clover Compared
Selecting the right point-of-sale (POS) system for any small business or nonprofit organization is a crucial decision. Today’s POS systems have evolved beyond basic payment processing to become all-in-one business tools that manage inventory, customer engagement, and data analytics (Delivisor, 2025). An effective POS solution should streamline operations, support growth, and stay within budget constraints. […]
CRM Software Overview and Review: Zoho CRM
Choosing the right CRM software can transform how your business manages customer relationships and automates workflows. This Slidedoc presents a concise overview of Zoho CRM, a leading CRM platform. It highlights key features, pricing tiers, security architecture, and third-party reviews. Have you used Zoho CRM or another platform? Share your experience in the comments. Click […]
The Power of Persona: Understanding our Audience
A marketing persona is a research-based profile that represents a brand’s ideal customer. It helps businesses tailor their messaging, services, and experiences to better connect with their audience. Luminous Soul Center, a wellness studio situated in Gleneden Beach, Oregon, provides a diverse range of programming centered on holistic wellness and spiritual exploration. Its core offerings […]
Website Best Practices for UX, SEO, and Design
What differentiates a website that converts visitors from one that gets ignored? In today’s digital age, a website often serves as the first point of contact for a business, organization, or individual. Whether you’re selling, teaching, or providing services, your website is your digital front door. It should be welcoming, easy to use, and reliable. […]
Diving In: My Journey Through Business, Fitness, and Outdoor Adventure
Whether I’m leading a fitness class in the water, coordinating college operations, or casting a line into the Pacific, I’ve always believed in diving in—fully and fearlessly. The mindset of embracing challenges head-on has shaped every chapter of my career and personal life. My working journey began at the age of sixteen as a lifeguard […]