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Yearly Archives: 2025
Google Analytics Website Traffic
I’m excited to share a quick snapshot of my website’s performance over the past 28 days, as tracked by Google Analytics via Site Kit. It is still early days, but I’ve seen a 333% increase in visitors, with 13 unique users engaging with my content. Most of this traffic came from organic search (61.5%). This […]
Top Five Takeaways from BA 536
As BA 536 comes to a close, I have been reflecting on the concepts we covered: digital advertising, analytics, persona development, and data visualization. This course pushed me to think strategically, experiment with unfamiliar tools, and apply what I learned directly to my role as an Executive Assistant. Below are my top five takeaways, each […]
Google Looker Studio “Figure it Out” Challenge
As part of a recent challenge in the BA 536 class at Southern Oregon University, we were tasked with learning Google Looker Studio and building an interactive dashboard to analyze e-commerce performance. To bring the data to life, I applied it to a fictional brand, the Eager Beaver Department Store. This dashboard provides an overview […]
Google Ads Certifications
In today’s competitive digital landscape, leveraging tools like Google Ads is essential for driving measurable marketing results. Completing these certifications has given me a deeper understanding of Google’s paid search capabilities, from Smart Bidding and audience targeting to campaign optimization and performance tracking. These certifications support my coursework in BA 536 and have made a […]
Best Practices for Online Advertising and Affiliate Marketing
In the digital age, online advertising and affiliate marketing have become crucial tools for businesses looking to expand their reach and increase revenue. Although these strategies differ, they often overlap by creating collaborative campaigns that enhance both exposure and conversion rates. For marketers seeking long-term success, understanding how these approaches work and applying best practices […]
POS Showdown: Toast, Square, and Clover Compared
Selecting the right point-of-sale (POS) system is a crucial decision for any small business or non-profit organization. Modern POS platforms have evolved far beyond basic payment processing. They now manage inventory, customer engagement, and data analytics (Delivisor, 2025). A reliable POS solution should streamline operations, support growth, and stay within budget constraints. This post compares […]
CRM Software Overview and Review: Zoho CRM
Choosing the right CRM software can transform how your business manages customer relationships and automates workflows. This Slidedoc presents a concise overview of Zoho CRM, a leading CRM platform. It highlights key features, pricing tiers, security architecture, and third-party reviews. Have you used Zoho CRM or another platform? Share your experience in the comments. Click […]
The Power of Persona: Understanding our Audience
A marketing persona is a research-based profile that represents a brand’s ideal customer. It helps businesses tailor messaging, services, and experiences to better connect with their audience. Luminous Soul Center, a wellness studio in Gleneden Beach, Oregon, offers holistic wellness programming including yoga classes, workshops, and community events. Its mission is to support embodied healing, […]
Website Best Practices for UX, SEO, and Design
What differentiates a website that converts visitors from one that gets ignored? In today’s digital age, a website often serves as the first point of contact for a business, organization, or individual. Whether it is selling, teaching, or providing services, it acts as a digital front door, and should be welcoming, easy to use, and […]
Diving In: My Journey Through Business, Fitness, and Outdoor Adventure
Whether I’m leading a fitness class in the water, coordinating college operations, or casting a line into the Pacific, I’ve always believed in diving in—fully and fearlessly. That mindset has shaped every chapter of my career and personal life. My working journey began at sixteen as a lifeguard and evolved into a 20-year career in […]