In today’s competitive digital landscape, leveraging tools like Google Ads is essential for driving measurable marketing results. Completing these certifications has given me a deeper understanding of Google’s paid search capabilities, from Smart Bidding and audience targeting to campaign optimization and performance tracking. These certifications support my coursework in BA 536 and have made a contribution toward my professional development. Having an understanding of these platforms will help transform marketing goals into actionable ad strategies to optimize campaign performance and align digital efforts with broader business objectives.
Google certification courses are free and accessible through Google Skillshop. Each course includes structured learning modules followed by a timed assessment. It is typically 50 questions with a 75-minute time limit. Upon passing with an 80% or greater score, certifications are valid for one year, demonstrating proficiency in key areas like campaign strategy, optimization, and performance measurement.
The three certifications I completed are Google Analytics, Google Ads Search, and Google Ads Display.
Scroll down to view my official certificates.
