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  • Best Practices for Online Advertising and Affiliate Marketing:

    A Look at My Capstone: EcoLuxe Scents Online advertising and affiliate marketing are key strategies in digital marketing. When used effectively, they help businesses reach the right people, grow brand awareness, and track results in real time. To get the most out of these tools, companies need to follow certain best practices that focus on…

  • 5 Reasons BA 436 Should Be on Every Business Student’s Radar

    When I signed up for BA 436, I expected to learn a bit about online selling. What I didn’t expect, was to walk away with certifications, a live website, and a toolkit of skills that will directly impact my future career in digital marketing and eCommerce. If you’re even remotely curious about selling online, growing…

  • UFC 317: Bring Back the Violence

    Yes, the main event for UFC 317 is strong Ilia Topuria vs. Charles Oliveira is fireworks. While it stings that we’re not getting Ilia vs. Islam, the truth is this matchup might be more exciting. Both Ilia and Charles bring pressure, unpredictability, and exciting striking. This isn’t point fighting. It’s a collision. And that’s what…

  • What Is the Best E-Commerce Platform?

    This in-depth evaluation explores five of the most popular platforms: Shopify, WooCommerce, BigCommerce, Magento (Adobe Commerce), and Wix. Each offering distinct advantages based on business goals, technical capacity, and growth ambitions. Feature Shopify WooCommerce BigCommerce Magento Wix Ease of Use ⭐⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐ ⭐⭐⭐⭐ Customization ⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐ Scalability ⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐…

  • Best Internet Practices

    Key Strategies for Optimizing Website Performance: UX, SEO, Blog Posts, and Design In the competitive digital marketplace, a website must stand out by offering an exceptional user experience, ranking well in search engines, and having an appealing design. Achieving these goals requires a comprehensive approach, incorporating best practices in four critical areas: Website User Experience…

  • Hello World!

    Hi, welcome to Jake’s Journal! My name is Jacob Virga, and I’m in my last year at Southern Oregon University. This blog is where I’ll be sharing my reflections, course projects, and the experiences that have shaped my personal growth and grit behind it. Originally from Sacramento, I graduated from Jesuit High School, where I…