Best Website Practices for the Digital Marketer
In a rapidly evolving digital landscape, it’s clear that marketing must prioritize an online presence. This post highlights four essential elements of digital marketing that will optimize the connection with potential consumers of a product, service, or message.
Top suggestions for…
| 1.) User Experience (UX) ✅ |
| 2.) Blog Posts ✅ |
| 3.) Search Engine Optimization (SEO) ✅ |
| 4.) Website Design ✅ |
Let’s Begin…
Primary Functions of Marketing
planning, promoting, persuading, managing
channels and information, pricing, product service management, and selling
Benefits of Digital Marketing
- tailor marketing campaigns to target specific customers
- higher return on investment (ROI)
- allows for more scope in terms of branding and public relations through content marketing
Search Engine Optimization (SEO)
Mastering SEO means understanding how search engine algorithms determine where your content ranks in search results. To increase organic traffic, implement these best practices that align with the requirements a search engine uses to rank a page.
| Keywords | Mobile Devices | Backlinks |
| Research the target market and keywords they may use Usage of keywords needs to be strategic, not overused Use long-tail keywords | Google prioritizes mobile users when indexing. Use this tool. Take voice searches into account: these are longer than typed queries and often include “near me” searches. Optimize media for mobile users | Offer a website with relevant, and useful information for your target demographic Encourage backlinks from quality sites over quantity Use internal links |
User Experience (UX)
According to Solomons (2022), “User experience (UX) can be defined as all the experiences, physical, sensory, emotional, and mental, that a person has when interacting with a digital tool” (p.137). Effective UX utilizes functional and creative elements to gain a competitive edge. A website’s user experience relies on findability, accesability, desirability, usability, credibility, and usefulness.
| User-Centric Design | Mobile Devices | Overall Architecture |
| Keep the user in mind throughout the design process Ask questions that allow the web developer to create a page that prioritizes the user – not the organization | Research the target demographic to learn if they commonly use your content for time efficiency or time-consumption Optimize input and output methods for a smaller screen | Simplicity and beauty will improve credibility Ask: Does this website look simple, professional, appealing? Information architecture and a visual hierarchy improves navigation, accessibility, and efficiency |
Blog Posts
A blog should be written with a goal to find a solution, information, or entertainment. Blogs act as a communication channel that includes valuable content to engage the user and drive them to action.
| Headlines | Value (for user & creator) | Call to Action (CTA) |
| The headline is usually the first piece of information a prospective user will analyze to determine if your site is a place they want to visit | Solve a problem, inform, and entertain to provide value to a user. The end goal of a content creator is to align the content of the blog with his or her objectives | End the post with a call to action. Examples include: subscribing to a newsletter, commenting, purchasing, etc. |
“People do not [simply] buy products, they buy what the product can do for them, how it makes them feel, or what it says about them.” (Solomons, 2022, p. 6)
Website Design
A properly designed website is crucial to the success of a marketing campaign. Web design refers to any enhancement to the aesthetics of a page. Through aesthetics, web designers are able to convey the message of credibility, and usability to users.
| Usability | Accessibility | Development Methodology |
| Promote usability by designing the website to be: easily navigable visually clean purpose-oriented | Ensure the design of the site accommodates users of any device by publishing an adaptable layout. Ask: Is the content legible and interactive on any device? | Choose from the waterfall or agile methods based on project goals: The agile method “works well for projects such as software development, which undergoes various phases in which there are continuous refinements and adaptations along the way” (Wells, 2024, para. 3). The waterfall method takes a more structured approach. “There is full expectation from the beginning and this requires less input from stakeholders throughout the process” (Wells, 2024, para. 7). |
Summary
Apply these best practices and continue researching more ways to support the effectiveness of the UX, SEO, Website design, and Blog content in a website. Success in these pillars of digital marketing means the creation of a meaningful and functional digital experience for the target user.
Lastly, a digital marketer thrives through feedback and reiterations in their campaign. Feel free to share your thoughts below.
References
Solomons, Dionne, et al. EMarketing: The Essential Guide to Marketing in a Digital World. Red & Yellow Creative School of Business, 2022.
Wells, R. (2024, May 8). Agile vs. Waterfall Project Management-which should you choose?. Forbes. https://www.forbes.com/sites/rachelwells/2023/12/05/agile-vs-waterfall-project-management-which-should-you-choose/
One reply on “Master the Arts: Blog Posts, SEO, UX, and Website Design”
Hey Pratheev, I thought your blog post, Master the Arts, was super well put together! You broke down SEO, UX, and web design in a way that felt approachable but still professional. I liked how you emphasized user-first design; it’s easy to say but harder to actually put into practice, and you clearly thought about it deeply. Your points about mobile optimization and using long-tail keywords were really smart too; it’s clear you’re thinking not just about making a site look good, but also making sure it works well for people. The way you tied everything back to building trust with your audience made the post feel really grounded. Fantastic job overall — I look forward to hearing more.