Key Takeaways

Building A Website Building the WordPress site and learning to navigate it was very valuable. As a very popular site for companies to use, it makes sense to know the most popular one. I plan to rebuild the websites for both of my businesses in the next few months. The most valuable piece of this portion of the course is […]

Looker Studio E-Commerce Report

Looker Studio is a potent visual tool. This assignment was a valuable experience in how to use raw business data to create visuals that report business indicators at a glance. This tool enables Born Horsemanship to visualize whether the riding school’s growth is month-over-month or year-over-year, and whether revenue is steady, fluctuating, or declining. In this data set, it is […]

Google Ads Certificates

This has been one of the most valuable experiences of my continuing education journey. I appreciate the real-world tools that we are exploring and putting to use. I recently completed my completed Google Ads Search and Google Display Ads Certifications. I look forward to using these tools to grow my two businesses.

Digital Marketing Today

The internet and Google changed the face of marketing forever. Gone are the days of lengthy sales presentations, door-to-door canvassing, and billboards. The Internet and digital marketing have transformed the marketing landscape. Dollars for dollars, online marketing and affiliate marketing can drive more sales to the bottom line. The objectives of online marketing and advertising are to boost brand awareness, […]