Building A Website Building the WordPress site and learning to navigate it was very valuable. As a very popular site for companies to use, it makes sense to know the most popular one. I plan to rebuild the websites for both of my businesses in the next few months. The most valuable piece of this portion of the course is […]
Looker Studio is a potent visual tool. This assignment was a valuable experience in how to use raw business data to create visuals that report business indicators at a glance. This tool enables Born Horsemanship to visualize whether the riding school’s growth is month-over-month or year-over-year, and whether revenue is steady, fluctuating, or declining. In this data set, it is […]
This has been one of the most valuable experiences of my continuing education journey. I appreciate the real-world tools that we are exploring and putting to use. I recently completed my completed Google Ads Search and Google Display Ads Certifications. I look forward to using these tools to grow my two businesses.
The internet and Google changed the face of marketing forever. Gone are the days of lengthy sales presentations, door-to-door canvassing, and billboards. The Internet and digital marketing have transformed the marketing landscape. Dollars for dollars, online marketing and affiliate marketing can drive more sales to the bottom line. The objectives of online marketing and advertising are to boost brand awareness, […]
There are many e-commerce platforms available. A vast range of functionality, analytics, and third-party integration technologies is available. Key points to consider include the technical expertise of the creator and user, budget constraints, business size, growth projections, SEO, marketing strategies, and reliable customer support. Squarespace is a one-stop shop for non-tech-savvy small business owners. A new entrepreneur can set up […]
HubSpot CRM could be an invaluable tool for a small business owner. The application is quick, easy to implement, and well-guided to allow a small business owner to set up a complete website and CRM in one afternoon- for Free!
Kelli is a successful professional looking to enrich her daughters’ lives with outdoor, hands-on activities. She has two eight-year-old twin girls. The family enjoys nature and the outdoors. The family loves animals and has two dogs. She and her husband are attentive parents who encourage their children to explore their interests and try new things. The girls dream of having […]
Introduction To A Digital World In modern times, marketing has an entirely different meaning than it did twenty years ago. Previously thought of as advertising and sales, marketing is now an entire experience. Digital tools have now created a two-way conversation between marketers and customers. A website is an organization’s most important digital tool. It is often the first place […]
Introduction My name is Lonna Born. For the last ten years, I have owned and operated a horseback riding lesson and day camp program in the Eugene-Springfield, OR area. I have lived in Springfield all my life. Out of high school, I attended community college and received an Associate of Arts Oregon Transfer Degree. My family was always in the […]