From Blogging to Branding: What I Learned in Class

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One of the most useful and enjoyable assignments from this class was creating a blog. I appreciated the amount of personalization that went into the project because it gave me the chance to showcase my passions and character in a professional yet creative way. Since I love fashion, colors, and maximalism, I wanted my blog […]

Google Analytics Traffic

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Over the past 90 days, I have received 41 impressions and two clicks on this blog. I have had this blog for less than 90 days. Analyzing this, this means that my blog showed up 41 times on peoples search bar, but only two people clicked. This makes sense due to the fact that this […]

“Online Ads vs. Affiliate Marketing: How Brands Can Win Online”

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Online advertising and affiliate marketing are two of the best ways brands can grow in today’s digital world. The internet is where people spend their time, find information, and discover new products. So if a business wants to stand out, it has to know how to advertise online and use partnerships in a smart way. […]

The Big 3 of Online Selling: Breaking Down Shopify, WooCommerce, and BigCommerce

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As a business owner and for non-profits, it is crucial now more than ever to choose the proper e-commerce platform since organizations are operating in the digital world. The three platforms that are widely used are Shopify, WooCommerce and BigCommerce. They all have advantages and disadvantages that are different from one another such as the […]

Freshsales CRM Application

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Freshsales is a web and mobile friendly website application to help businesses organize and track their customer interactions

Free People persona

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Meet Sienna Marley — a loyal Free People customer who embodies the brand’s core values of sustainability, freedom, and self-expression. Through her clothing, she showcases her free-spirited energy while staying true to her values and lifestyle. References IBISWorld. (2025). Women’s clothing stores in the US. IBISWorld. SimilarWeb. (2025). freepeople.com traffic analytics: Audience demographics and countries. […]

Website best practices

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If you want your website to receive attention and keep your audience interested and loyal, it has much more work to do than aesthetically pleasing pictures or fonts. There are more factors such as how people use it (UX), what you post (blogs), how Google finds you (SEO), and how the whole thing looks and […]

Who am I?

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My name is Isa, I am 23 years old and was born on Valentine’s Day. My vibrant aesthetic mixed with maximalist fashion and accessories is very much the vibe to my blog. Past schooling I am currently transitioning back to Portland after spending the past year abroad in Barcelona, where I completed my master’s certificate […]